Branding Logo Ideas

November 27, 2020

Photography Rebrand and Website Design


I get it. Creating a brand for your business from scratch is hard. I hired Alisabeth Designs to custom create a new brand and website. This girl knew it would be too much for me to try on my own. 10/10 would recommend hiring a brand and website designer. It was a smooth process and they made my vision come to life. Photography rebrand and website design is an investment that is worth it.

Why I Rebranded

Rebranding has opened my business up to a fresh new look. I wanted my brand to represent my local and world-wide couples. I knew I wanted a healthy balance of local weddings and stateside/international weddings. Because, let’s be real, I miss my hubby and pup way too much when I am gone. So, let’s break it down. I wanted my colors to represent my home. The colors I chose match the colors of Blue Mounds State Park at sunset. Pinks, oranges, peach, green. In my logo there is foliage. These florals represent different parts of the world. The dried palm represents tropical. The grass represents prairie grass through the midwest. The leaves represent the tall trees at the foothills of the mountains. The branches represent the desert shrubbery. The reason I chose an arch is to tie in the style of my brand.

Another reason I decided to rebrand, is because I added to my team! I had a never ending list of things I needed to do, and no time to do them. Finally, I decided to hire interns and an assistant. Claire and Emma are two high school and college students that work for me once a week doing odds and ends tasks I need to get done. Abi is my assistant who works on much of my online maintenance such as website, Pinterest, blogs, etc. Hailey, my now videographer, came to me with the idea that she wanted to start her own videography business. So, we did just that. She started up a business, moved into the studio, and began shooting weddings for practice with me. As you can see, the face of Sydney Leigh changed.

Rebranding is not the easiest thing to do. So, I decided to hire a someone else to create my brand. Let the photography rebrand and website design begin!

The Rebrand and Website Design Process

To begin, Alisabeth Designs is the designer who created my brand and website. I found Sara through The Heart University. Once I got in touch and booked Alisabeth Designs, the entire process started. The team helped me create a mood board on Pinterest of everything I vibe with. She sent me a questionnaire which I filled out about myself. When that was complete, the process began. The whole timeline took about 5 weeks. The team sent each design to be approved. Logos, pages, illustrations, everything. This made the process super exciting. Every time I received an email, I couldn’t wait to see what they created. After I approved everything, it was time to make my own adjustments to the site. I added the photos I wanted, made minor adjustments, and connected my blog posts.

I created a list of things I wanted done before the big launch. First, I was in the process of redoing the flooring in my studio. I had gray carpet and it wasn’t matching my style. I put in vinyl natural wooding flooring. Next, I wanted to make sure I had brand photos with my entire team. So, we went out and took photos together. Finally, I wanted to make sure everything was ready for launch week. Giveaways, posts, reels, and much more had to be ready to go.

The Launch

OKAY. So, now it is launch day. After this whole process of planning, it is finally here. I hope you are as excited as I am! Today was the launch day of my website and new brand. Tomorrow will be the launch of my team. Once the launch has started, I will introduce each team member. Who they are, what they do, and something fun about them! For Wednesday, the big studio reveal will be coming your way! Finally, on Thursday and Friday, there will be two big giveaways that you will not want to miss.

So, stay tuned through this entire week to share in all the goodness of the launch!


Sydney Leigh

  1. Nicole says:

    As if your business couldn’t get any better, you’re adding videography! 😍 so excited for you two!

  2. Missy Fick says:

    Congrats!!! You do amazing work and we love our family photos. Can’t wait for more family photos in the future with hopefully more grandbabies 😉

  3. Jennifer Pick says:

    I just love the entire website! Everything you wrote about your rebrand and business is great! You are so talented and all those young ladies are lucky to have you guide them on their paths! I’m excited for your announcements all week! Exciting times for you Sydney! Congratulations!! 🎉

  4. Delaney Namken says:

    So incredibly excited about this launch! Your work is amazing!

  5. Amber Breuker says:

    Love all of this Sydney! I think this website shows the real you. I love how this turned out and I am so excited for you!! I think my favorite pages are the “About Me” because it is so fun and cute, but also the “Pricing” with the video of you and your work! I think this shows people what they will be getting if they decide to hire you!

  6. Carlie Van't Hof says:

    Your website and rebranding is ABSOLUTELY stunning!! You should be really proud of your hard work!

  7. Kaylee Hillmer says:

    The website looks absolutely beautiful!

    • Lexi Mortenson says:

      Wow you’re really doing an amazing job and it is so inspiring to me as someone who wants to get in photography some day as well! You should be so proud!!

  8. Mady says:

    I am seriously so pumped for you!! Can’t wait to see what’s all in store this week 😍

  9. Macy says:

    I look forward to seeing all the content! I can’t wait until I can get my family in front of your camera again. The pictures you took of my whole family last time are cherished! 💕

  10. Maci says:

    I LOVE LOVE LOVE the ways that you’re expanding your business and your brand! I can’t wait to see the magic that you and Hailey will create as partners!

  11. Kate says:

    I am so excited for you! I have loved watching your business grow and hope to see you in action sometime soon 😉💗

  12. Ashley Garza says:

    I love your blog/ website and I’m excited to see where you go in life! Your photos are amazingly beautiful and I cannot wait until I plan a photo shoot with you since I know they’ll turn out gorgeous! 😍🤩

  13. Nicole Knips says:

    Syd, you do amazing work! You don’t cut corners on any aspects of your business & it really shows. Your provide so much & the best information for brides! This rebrand is awesome & you should be proud of your hard work. Can’t wait to work with you over the next year!

  14. Victoria says:


    You are such an encouragement & I love seeing how you use your God-given gifts to cherish memories for others 💛

  15. Maddie Shanks says:

    You are simply amazing!! ♥️♥️

  16. Autumn sprouse says:

    So excited for you!! You’re going places!

  17. Georgia Van Essen says:

    It turned out so great!!

  18. Rachel says:

    You do amazing work! You really capture the fun and enjoyment of your subjects! Great tips too!! 🙂

  19. Madeline Bressler says:

    I am so happy for you Sydney!! I am loving your rebrand! you’re doing some amazing work 🙂

  20. Carly Alley says:

    Congratulations on expanding your business and your much deserved success!! You capture amazing moments and photos!

  21. Vanessa Weisenbach says:

    I just found your work through a friend and I love your photography style!

  22. Jada says:

    Congrats!! I love how much meaning is behind every detail! I can’t wait to see what else you do.

  23. Tari Svoboda says:

    I have loved watching this grow since you started a few years ago!

  24. Katelyn Hart says:

    I have loved watching this business blossom and I can’t wait to see what happens this next year for you guys!

  25. Aliyah Harris says:

    I love your content. You are incredibly talented and inspiring. I can’t wait to see what else you do!

  26. Courtney Jean says:

    Hard work pays off!! Absolutely love the rebrand, and the feeling that comes with it, starting FRESH! @c_ridgeliving

  27. Savannah says:

    Everything looks great syd! Proud of you and what you’ve accomplished!

  28. McKenzie Lee says:

    Your photography is gorgeous!! You are inspiring!!

  29. Delaina White says:

    Thank you for sharing this story with your reasons why! This and your photography is truly inspiring and motivational! Beautiful!

  30. Rachel says:

    Love your posts

  31. Greta says:

    First off, congratulations to you on your launch! I love how aesthetically pleasing the look of your site is, but I love even more that when you look at it, it makes you feel like home. Thank you so much for sharing your words as it is my goal of 2021 to finally make my dreams become a reality and put myself out there for newborn and birth shoots (depending on covid restrictions). I cannot wait to follow along!

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